There’s an intrigue going on all over the internet about this “Advent Conspiracy”.

It was said that this new movement called the “Advent Conspiracy” is capitalizing on this feeling by encouraging people to “spend less” and “give more.” Not only that but, being a Christian movement, they’re also encouraging enthusiasts to “worship fully” and “love all.”

Rick McKinley is pastor of Imago Dei in Portland, Oregon, and he is  the guy behind the Advent Conspiracy movement. Rather than a season of outrageous consumption in the name of Christ, Christmas is intended to be a season of spiritual renewal, anticipation, and compassion.

Time Magazine wrote: McKinley is one of the leaders of an effort to do away with the frenzied activity and extravagant gift-giving of a commercial Christmas. Through a savvy viral video and marketing effort, the so-called Advent Conspiracy movement has exploded.

Hundreds of churches on four continents and in at least 17 countries have signed up to participate. The Advent Conspiracy video has been viewed more than a million times on YouTube, and the movement boasts nearly 45,000 fans on Facebook.

Here are some Advent Conspiracy Videos.